How to be an ORIGINAL Part 1

New audiobook.  New rant.

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How to be original in business and in life.

For one, you really can’t worry about what other people think.  I mean, REALLY.  Get over it.  If you are always worried about what other people think about you, you will always conform to the general publics ideas and wants.  If you want to be original, you have to stand out from the crowd and that usually means accepting the fact that you are going to be unpopular with most.

Take for example, this simple experiment.  If you hear a new idea, most people balk at it.  They don’t like it.  But if they are introduced to it 5 times or more, they begin to accept it because it feels more familiar.  This is proven in research.  That’s why most new ideas get shot down.  No one likes them.  This includes TV shows, for example.  Seinfeld was not widely accepted at first.  In fact, no one even wanted to run it on TV.  But now it is considered the greatest television comedy ever made.  But it wasn’t popular at first.  Not even close.  People didn’t understand a show about “nothing.”

So that’s the first step.  Accept the fact that you will be unpopular.

But then how to you get the idea to truly be accepted?

More on that next time….

Bobby

P.S. (Have questions?  Can’t wait?  Comment below or contact me here.)

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